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How to measure social media ROI

How to measure social media ROI

For many businesses, social media is the the wild frontier of marketing. More and more companies are jumping on the bandwagon but it can seem a lawless place. This is why many newcomers tend to waffle around with no clear strategy and call it quits if they’re not making fast progress.

4 traits of a successful BCP

4 traits of a successful BCP

In today’s business world, companies with a business continuity plan (BCP) are more likely to survive a disaster than those that don’t have one. There are several components to consider when it comes to planning a BCP, some of which are more important than others and must be included in order for a BCP to be successful.

Ditch these outdated BI beliefs today

Ditch these outdated BI beliefs today

Everyone knows that business intelligence is of vital importance to ensure that a company grows and develops, but the business intelligence of today differs greatly from that which was talked about in the past. Much has changed in the world of business intelligence in recent years, and if you are stuck in your old ways then you are not doing all you can to advance your organization forwards.

Datazen BI tool acquired by Microsoft

Datazen BI tool acquired by Microsoft

Microsoft just upped the ante on the business intelligence front once again by acquiring the three-year-old business intelligence and data visualization platform Datazen. The purchase increases Microsoft’s hold on the business intelligence market, an area on which it is clearly already focused its free Power BI product for mobiles was released earlier this year.

Retain customers with email marketing

Retain customers with email marketing

After designing your company’s website, writing perfect pitch pages, and driving traffic to landing pages, you finally made a new online sale to a first-purchase customer. This customer has seen the value of your products or services. Why else would they purchase from you? But in addition to a nice increase in revenue, you also received a piece of information that could generate even more income: your customer’s email address.

Conducting business continuity exercises

Conducting business continuity exercises

Unexpected disasters can completely catch your business off guard, and when they do you’ll have a hard time trying to get things back in order. Most business owners are aware of potential problems, so they usually have a business continuity plan (BCP) already in place.

Why businesses should opt for CRM

Why businesses should opt for CRM

However good you are at running your business, you’ll not get very far without a steady stream of customers. So you need to look after them. One of the factors that differentiates good companies from great ones is customer relationship management, commonly known as CRM. Over the past few years, thanks to the huge growth in online reviews and social media, customers’ expectations have changed, meaning people now have more power and businesses need to adapt accordingly to respond to customer demand.

4 disaster protection tips for your business

4 disaster protection tips for your business

As a business owner you put everything into its success – your time, skills, and financial resources. With that in mind, you should take important steps to secure your business in the event of a disaster. Disasters, whether in the form of floods or IT system failures, compromise your company’s hard-earned reputation and client trust.

Android users see Google Calendar update

Android users see Google Calendar update

You are not alone in counting on Google power to keep your schedule in check – ever growing numbers of us turn to Google’s cloud-powered Calendar tool for a helping hand in organizing our day-to-day lives. But until now, Android fans have lacked some of the functionality available in the app on other platforms.

Data warehouses boost business efficiency

Data warehouses boost business efficiency

Regardless of the size of your company, chances are you’ve heard of data warehouses, but perhaps are unsure exactly what they are and how your organization can benefit from them. Successful companies all have one thing in common – they make the best decisions based on the data at hand, which usually lead to good business results.