Find the mail you want in Gmail

Find the mail you want in Gmail

How many times have you looked through your inbox for a specific email or file and ended up grumpy because you couldn’t find it? With hundreds or thousands of emails plus a certain number of attached files stored up in your inbox these days, sorting through them can be a hassle. Here are 6 search operators from Gmail that will help you locate what you need in no time.
1. Where did I put that file?
Looking for a file your colleagues sent you ages ago? Don't remember the file’s specific name but you do recall some keywords? That’s a good start. Simply type a keyword after filename: to search for a particular file. For example, you can type filename: minutes to search for a file named meeting minutes. Don’t even remember a part of the name but know what type of file it is? Then you can also use the same search operator to search for a file type. For example, type filename: doc to search for document files.
2. CC or BCC
There are times when you want to narrow down the recipients: whether they are direct, carbon copy (cc), or blind carbon copy (bcc) receivers. The basic “To” search boxes are proven to be useless in this case. What you can do to be more specific is to type cc: or bcc: followed by the recipients’ names or email addresses. For example, instead of typing “anna” in the “To” search box, you can type cc: anna to look for email sent to Anna as a carbon copy (cc) only. Note that you won’t be able to find messages that you received on bcc.
3. Search by time period
You don’t have to remember the exact dates to be able to search for a specific email. With the search operators before: or after:, you can just type the period when the email is sent or received. Don’t forget to use the date format yyyy/mm/dd, otherwise, Gmail wouldn’t get it. By typing after: 2016/07/01 before: 2016/07/15, Gmail will look for emails sent or received between July 1, 2016 and July 15, 2016.
4. Search for read, unread, or starred messages
You can search for messages that are read, unread, or starred by using is:read, is:unread, is:starred. By typing is:read is:starred from:Anna you are searching for messages from Anna that have been read and marked with a star. If you have more than one type of stars (or if you don’t, we suggest you learn how to manage your emails with Gmail’s stars option), you can type has:green-star to search for messages marked with that color.
5. Don’t ignore Spam or Trash
Whether using the simple search box or search operators suggested above, both ignore emails that are in Spam or Trash box. And from time to time, important emails can mistakably be thrown into Trash box for some unknown reasons. Use in:anywhere to look everywhere in your inbox, including those two places, to make sure that no important email has slipped through.
6. Look in the chat box too
We all hate it when our colleagues send important files or message via a chat box. That makes it difficult when searching for them later. But by typing is:chat followed by keywords or name of the person you’re communicating with, you can actually search for messages or files in the chat log. Next time you can tell your colleagues to send vital files or information via proper email instead. But if that still doesn’t work, now you know how to help yourself.
When it comes to managing and sorting through confidential emails in your inbox, no one can do it besides you. Yet there are still the matters of database management and security to take into consideration. Why not outsource those issues to us and enjoy a more carefree communication with your colleagues and customers? Call us today to see what our experts can do for you.Published with permission from TechAdvisory.org. Source.

5 tips for cashing in on tech trends

5 tips for cashing in on tech trends

More money on less investment, that’s the dream, right? Well, counterintuitive as it may seem, flash-in-the-pan tech fads and trends may be just the way to achieve that. With the right tools, you can associate your SMB with popular new technologies without much investment. These are our five tips on how to cash in on things as silly and childish as Pokémon GO and as technical and trendy as the internet of things.
Get in early
One of the biggest indicators of how successful your SMB will be in making big gains off of a new trend is how early you get in. Fads, especially in the tech world, can come and go in no time. Be careful not to invest in resources with a long-term commitment like new logos or graphics, but instead in low-cost workarounds like special promotions and social media campaigns that put you front and center immediately. Once the popular kids have moved onto a fresh fixation, you’ll be ready to move forward without skipping a beat.
Use existing tools
How can you get up to speed quickly without investing too much in permanent resources? The trick is to hijack existing opportunities and strategies for your own message. For example, John Deere has been selling farming equipment for over 150 years, with no signs of slowing down. But with a creative combination of existing GPS technology and mobile devices, they quickly jumped to the forefront of the “Internet of Things” craze by connecting their vehicles to crop planning practices.
Participate in the narrative
So you’ve identified a trend you want to cash in on and you’ve commandeered existing tools to help sell your product. How else can you gain momentum? Social media is everywhere nowadays, and it doesn’t seem to be a dying trend. However, it’s no panacea; simply posting “We’ve got a promotion on all seasonal products #inserttechfadhere” won’t bring obsessed customers to your doorstep. Take a minute to understand the mechanics of what pulls everyone away from work, friends, and family, and show participants you’re one of them. Is it competitive? Polarizing? Take a stand or pick a team and invite customers who are “on your side” to get a discount.
Merge the fad with your business model
With a little creative brainstorming, most business models can actually integrate their product or service with a passing trend. Chatbots have been shoring up the “deep learning” revolution, and clothing retailers have come up with a really creative way to employ them to drive sales. By simply providing their chatbots with a fashion tree, the bots can ask basic questions which whittle down clothing recommendations to those that align with customers’ tastes.
Address difficulties presented by the fad
What if you can’t find a way for your products or services to directly interact with the blazing new trend? The next best thing is to provide solutions to problems presented by it. Does interacting with the popular app or activity eat up a lot of mobile device battery? Remind passersby your outlets are available for customers, or that you sell mobile battery packs. Does it require driving all over town? Remind customers of your latest car rental promotion. Sometimes just associating yourself with the trend is enough.
Not sure how to integrate your business with the latest fads? We’re the experts on all things technology related, from the most recent to the ancient. As a small- to medium-sized business owner, getting the most value out of your technology investments is crucial to getting your foot in the door and working your way toward bigger profits. From machine learning to Pokémon GO, no question is too trivial -- ask us today!Published with permission from TechAdvisory.org. Source.

Salesforce-Outlook add-on announced

Salesforce-Outlook add-on announced

According to Salesforce, an average sales rep spends more than 70 percent of their time each week in their email inbox. Despite this fact, email and customer relationship management (CRM) software has remained separate, forcing sales reps to toggle between them. Fortunately, we have some good news for small and medium-sized businesses: Salesforce will finally be integrated into Microsoft Outlook.
Salesforce and Microsoft have been working together for more than two years, and it has definitely been a win-win situation for everyone. In the latest development between these two tech giants, they've released a brand new product that promises to make the lives of sales representatives much easier. Lightning for Outlook, a flashy new add-on allows your sales team to access customer relationship management (CRM) software right from their Microsoft Outlook inbox without switching back and forth between the two applications.
The add-on accomplishes new levels of integration with Lightning Components, which allows for dragging and dropping of fields and elements from Salesforce directly into Outlook. For example, sales reps will be able to update a price quote with Salesforce’s SteelBrick -- a Quote-to-Cash software -- from within Outlook. This has been termed 'snapping'. Just 'snap' the code you want to migrate into the appropriate Outlook account.
One of the most exciting new features, called Lightning Sync, enables users to automatically sync contacts and calendars across Salesforce and Outlook. "When you update a contact in Outlook, it's reflected in Salesforce and on your mobile device," said Greg Gsell, Salesforce's director of Sales Cloud. "All devices and teams are immediately kept up to date."
Both Lightning for Outlook and Lightning Sync are available now; the former is free for all Salesforce Cloud users, and the latter is free for users of Salesforce Cloud Lightning Enterprise Edition or higher. Lightning Components Framework -- a UI framework for developing dynamic web apps, which gets integrated into Outlook, will be released later this year with pricing to be announced at a later date.
However, this doesn’t mean Lightning for Outlook will solve everything. This plugin simply makes it easier for the two programs to work together. Still, there is a maze of security, database and account management issues to navigate through to make this new feature work properly. At Omni212, our experts are well-versed in email and CRM systems, so why not give us a call today and work smarter, not harder.Published with permission from TechAdvisory.org. Source.

Do you speak “Data”?

Do you speak “Data”?

Quick, what’s the most important thing about your business’s precious data? Besides knowing how to back it up properly and protect it from catastrophic loss, how about understanding all the lingo used to describe it? The term “big data” - in reference to large, complex data sets - is a well-known buzzword these days, but a slew of new “data” terms are in style now, too.
Data is the lifeblood of the information age. It gets observed, collected, organized, and analyzed, and it allows businesses to compete for profit and prosperity. And it takes many forms, each one unique and often vividly-named by the addition of a simple descriptive word.
As such, we thought a short glossary was in order to help keep you current on a handful of new data buzzwords and how they might impact your business.
Small Data
If “big data” is about powerful machines, huge databases, and sophisticated analytics, its little brother “small data” is about people. Small data takes a scaled-down approach to data mining that relies on things like social media to acquire important information. Archiving it is also simpler since a complex central data warehouse isn’t necessary.
Slow Data
The notion of “slow data” may seem a bit counterintuitive since processing ones and zeroes means things are happening fast. Some information, however, is actually acquired more slowly. Take, for example, the polar ice caps, where things literally move at a glacial pace. Since this kind of data doesn’t require frequent analysis it is suitable for back-up in its native format in a secure data lake.
Fast Data
We’re guessing you knew this buzzword was coming next, and it’s probably exactly what you thought it would be. “Fast data” refers to data events that happen fast - as in thousands of times per second - such as financial tickers or electrical sensors. Being able to act on it without delay is critical, so storing it immediately in a stable, easy to access location is a must.
Dark Data
Put simply, “dark data” is nothing more than day-to-day operational data that’s not getting used. It often refers to unanalyzed information in the form of customer call records, competitors’ price fluctuations, or website visitor trends. It can also include data that’s no longer accessible, such as when a storage device becomes obsolete. Your business can bring some of this redundant, out-of-date, or hidden data into the light with software designed to tidy things up.
Dirty Data
And speaking of tidying, here we finally have “dirty data.” While not quite as provocative as, say, dirty dancing or a dirty martini, it does have a tendency to arouse anxiety. But it’s actually not harmful to your data warehouse; it merely refers to a data set prior to its being “cleaned,” such as a leads list that contains duplicates, spelling mistakes, or formatting errors. The key is ensuring it gets spruced up before moving it into production.
If this index of buzzwords has left you wondering about the ways that different types of information affect your specific business, we’ve got answers. Setting up and managing your databases, super-secure backup strategies, and a thorough understanding of information technology are what we provide, so call or message us today.Published with permission from TechAdvisory.org. Source.

5 top trends in SEO and social media

5 top trends in SEO and social media

If you’re like us, you’ve always got a finger to the wind when it comes to search engine strategy and internet presence. If you’re not like us, that’s okay too, because we’ve got a breezy little article here to bring you up to speed on 5 of the latest SEO and Social Media trends that are blowing through the ether.
Everyone knows about death and taxes, the two most famous certainties that we must endure. If there were a third, surely it would be that without robust up-to-date search engine optimization (SEO) and social media strategies, your business will fall behind.
And since there’s no time like the present, we’d like to put forth some of the things that your business should consider taking into account this year in order to increase awareness of your brand, drive more traffic to your websites, and ultimately boost conversion rates.
1. Conversational search
With the success of digital assistants like Apple’s Siri, and the relatively recent roll outs of Amazon Echo and Google Home - two virtual helpers for the home - voice recognition is becoming much more prominent. For businesses, this means adapting your site’s content so it’s detectable by spoken phrase searches in addition to simple short keyword searches.
2. Social publishing
There’s tons of content published on social media, but what’s changing is the convenience with which it can be consumed. Users are ever more at ease with the videos and full-length articles dropping into their feeds - and with not having to leave the comfort of their favorite social apps to see them. The new challenge for companies will therefore be to publish high-quality content through social channels first.
3. Real-time customer interaction
Having interesting videos on your social media channels is practically old hat. Nowadays, given our speedy and seemingly omnipresent internet connections and our on-demand expectations, the move is towards live, streaming, “in-the-moment” interplay with customers, which has been shown to capture users’ attention for longer periods of time than recorded video content.
4. Increasing emphasis on apps
Mobile users spend nearly 90% of their time in mobile apps and just 10% on mobile websites. It’s not surprising given their relative ease of use, and this disparity could become even greater as social media platforms continue favoring apps and search engines like Google continue developing a “web of apps” - something that just might mean the end of traditional websites in the mobile environment.
5. More rich answers
“Rich answers” are Google’s attempt to provide search results that are sufficient enough to eliminate the need to click through to a website for more information. Their prevalence is on the rise, which could significantly reduce the amount of visits to your site. But it does provide an opportunity to use “structured markup,” a protocol that allows search engines to display your site’s data in more creative ways.
As always, the fast-moving advance of ways to optimize your internet presence is keeping us on our toes, and these 5 trends will likely make a difference for you in 2016 and beyond.
So if you sense a need to enhance your company’s SEO and Social Media strategies - but you’re not entirely sure about what to do first or how to do it - remember what Benjamin Franklin once said: “An investment in knowledge pays the best interest.”
We’ve got the knowledge, call us today and start collecting on those dividends right away.Published with permission from TechAdvisory.org. Source.

Google indexing: 4 tips for better results

Google indexing: 4 tips for better results

It doesn’t matter if you’re a newbie or an expert in search engine optimization, the field changes so often that it can feel like trying to hold water in the palm of your hands. That can be pretty frustrating since businesses of any size and age need to get people to their sites in order to really grow in our web-driven culture. Thankfully, there are a few tried and true methods for improving your position in Google’s index and we’ve listed the best four below.
Make sure that you’re indexed by Google
This is the first, and simplest step. Go to Google.com and search ‘site:’ with your website domain listed after the colon (example: ‘site:acme.com’). If you don’t see any results from your page listed, that means Google hasn’t even added your site to its search results yet. Although some advisers recommend filling out a request form that Google offers, there is a much faster way to get recognized by the search giant.
Google is constantly scanning web pages for updates in content to include in their search results. As soon as they see a link to an external site on one of their already indexed pages, Google will add that link to the queue of new sites to be scanned and indexed. Feel free to fill out the form, but you’ll probably be waiting a long time. If you can get your domain name linked on a popular or trusted page, you’ll start seeing your page in the search results in no time.
Now go out and get more links
Alright, so your site is showing up in Google’s search results -- on the third or fourth page. Pretty much the only people making it that far into search results are students writing papers at 4 a.m., desperately looking for barely-related citations to pad out a bibliography. In this particular situation, we’re lucky enough that the solution is more of the same from step 1. The more links to your site from external pages, the higher you climb in the search results.
Other than getting affiliate businesses to link you on their pages, consider managing a blog or RSS feed. Content generation not only promotes interest and traffic in your site, it also opens up the opportunity for you to submit yourself to blog directories like Technorati and Alltop that compile source material and get you those external links.
Fine tune your content
After you’ve spent some time generating traffic to your site from links on external sites, it’s time to put a magnifying glass over your own site and start perfecting the little things. For starters, make sure Google has your .xml sitemap on file. It’ll help any content updates on your site get pushed to the indexes a little bit faster and improve your ranking. Head over to Google’s Webmaster Tools to submit your sitemap.
Once your site has been indexed, be very careful not to change any of your core ‘permalinks’. If users have links that direct them to pages that can’t be found, it could knock you pretty far down the ladder. Keep your pages live, and keep them named efficiently. Some website platforms, like Wordpress, use default link structures that create complicated, number-based links that can be off-putting to users and confusing to administrators and search engine indexers. If possible, make sure your links use category and page title references for more appealing links and organizational structure.
Measure and track your ranking
All the points listed in this article are ongoing projects. Just because you believe your site has achieved a desirable ranking on Google doesn’t mean it will stay there. Keep an eye on where it stands and never let yourself get lazy with your content production, site management and SEO monitoring -- it could mean the difference between moving up the search page, and disappearing from it altogether. Online tools like Cyfe and give you a more in-depth look at your site traffic and external links so you’re always ahead of the competition.
Optimizing your Google page indexing is a little like visiting an auction house where everyone has a megaphone and a bigger budget than you. Some designers spend countless hours becoming experts on this specific topic and market their services to a wider audience. Sure, a truly great and well-reviewed business is going to generate a lot of organic traffic, but why not call one of those experts to give you the boost you need? We’ve got the skills and the time to sit down with you and get your site moving up the ladder.Published with permission from TechAdvisory.org. Source.

Microsoft Office 365 ravaged by ransomware

Microsoft Office 365 ravaged by ransomware

The Internet is a powerful platform that brings people together on a global level while giving them access to a wealth of information anytime they please. With the good, comes the bad - some utilize their skills in committing cyber crimes from the comfort of their own homes. Case in point, the recent Cerber ransomware attacked that ravaged millions of Microsoft Office 365 users worldwide. Here’s what a security expert and Microsoft had to say about the matter:
Steven Toole, a researcher for the cloud-security firm Avanan, detailed that his company experienced the first attack at 6:44 a.m. on June 22nd. Another interesting fact is that at least 57 percent of all Microsoft Office 365 customers on Avanan’s platform received at least one phishing attempt that contained the infected attachment. While Avanan did extrapolate the number of Office 365 users involved, the exact number has yet to be revealed.
This is particularly interesting since according to Microsoft’s first quarter reports in 2016, there are over 18.2 million Office 365 subscribers worldwide. On top of the global scale in which the attacks took place, it took Microsoft over 24 hours for the attack to be detected and for any attempts to block the attachment to be made.
Microsoft’s side of the story shares many similarities with slight differences on the detection and actions made about the ransomware attack. In an email to SCMagazine.com, the spokesperson wrote:
"Office 365 malware protection identified the attack and was updated to block it within hours of its origination on June 22. Our investigations have found that this attack is not specific to Office 365 and only a small percentage of Office 365 customers were targeted, all of which have been protected."
The point is Office 365 was compromised, regardless of how quickly it was detected - many people were asked for a ransom and were told that their files have already been encrypted. Still wanting to come across as polite, the ransom came with an audio recording that detailed what the attack was and what measures must be taken in order to regain access to the files. The unknown attacker asked for a ransom of 1.4 bitcoins or an equivalent of $500 in exchange for the decryption key.
Toole noted that “This attack seems to be a variation of a virus originally detected on network mail servers back in early March of this year," He also added that "As it respawned into a second life, this time Cerber was widely distributed after its originator was apparently able to easily confirm that the virus was able to bypass the Office 365 built-in security tools through a private Office 365 mail account.”
This proves that cyber criminals go to great lengths to not only use their tools but to improve on them and eliminate flaws. So no matter how many firewalls, passwords or fire-breathing dragons you have to guard your servers and networks, without the right network security measures in place, chances are they’ll manage to find a way to overcome the hurdles and wreak whatever havoc they can.
Network security isn’t something to be taken lightly, if you are unsure about how safe or how capable your systems are in fending off cyber threats - get in touch with us. Our experienced and friendly staff will help you with any ransomware or security-related issue you have.Published with permission from TechAdvisory.org. Source.

The benefits of Instagram for your company

The benefits of Instagram for your company

Out of all the numerous social media platforms, Instagram is playing in the big leagues with over 400 million active users. But since most companies are acquainted with Facebook and Twitter, Instagram has essentially been overlooked as a marketing tool. The challenge isn’t posting a picture, but attempting to drive traffic back to your company’s website. Establish a solid corporate presence with the latest tools announced by Instagram:
Business profile pages
Previously, it was hard for Instagram users to distinguish an account belonging to a business from one that is dedicated to cats, but with the Business Profile feature, that’s a problem of the past. By taking advantage of this, you are giving customers directions to your business with just one tap - and on top of that, you can also establish a contact call to action with choices that include: text message, phone call or email.
The posts themselves are identical to those from other accounts, but as previously mentioned, the major difference is the account’s profile page itself. Especially when customers are given directions and various channels for communication with just a single tap. This fills in the void many business owners experience: converting the interest sparked on Instagram and converting it into action.
For example, if you stumble upon something you like on the page of a clothing boutique, you’ll be able to initiate contact with a single tap to inquire or to make a purchase.
Insights
Inspired by Twitter and Facebook, Instagram will now offer analytical data that tracks how the content is performing. Business owners will get to see reach and impressions data along with demographics (ex. On location and age) for each post.
This data won’t be available on Instagram itself, to access it you’ll need a business Facebook page that is linked to the Instagram account. By analyzing user demographics and behavioral data, you’ll be able to create Instagram content geared towards users that are more likely to engage with it.
Promote, promote, promote
Both the Business Profile and Insight features are free, but companies with a generous advertising budget can utilize the Promote feature to enhance top-performing posts through paid advertisements. Instagram will also suggest which posts should be promoted, and you can use the data gathered from Insights to designate top-performing posts based on your target audience.
Plus with customizable targeting options, you are in control of how little or how much you want your content promoted. Promoted content also comes with a call-to-action embedded in the post, for example: triggering a phone call or redirecting traffic to your website.
Both Instagram and Snapchat are emerging as the most popular social media platforms to date, and before these features are released later this year, you should consider establishing an Instagram presence for your business as soon as possible. For any further questions, feel free to contact us. #wereheretohelpPublished with permission from TechAdvisory.org. Source.

Springboard: a unified Google cloud service

Springboard: a unified Google cloud service

Google claims that five million organizations around the world use Apps for Work, which is why their recent announcement regarding the service is such a big deal. If you use more than one of these services, you may love them as standalone apps but probably feel they could use some more cross functionality. Yet again, Google is here to save the day. Let’s take a look at what they have in store for their cloud platform.
Although it has been a long time since we’ve seen a big update from the service, the silence was finally broken when Google unveiled Springboard earlier this month. To understand what this new tool does, we need to get a better idea of the problem it aims to solve. Apps for Work includes ten separate cloud software packages that allow users to create, share and collaborate documents without any local installations. All of these services keep documents in Google’s cloud storage for quick and easy access from any web-based device.
Unfortunately, most of these applications run independently of each other and individual documents need to be shared between each platform for there to be proper cross functionality. In fact, Google estimates that Apps for Work users currently waste nearly one full day each week tracking down and researching information in their Google cloud storage. And that’s exactly what Google wants to change.
Springboard will allow users to connect all of their Apps for Work documents into one file system. Did you schedule a meeting but can’t remember if you used Gmail, Google Calendar, or your meetings spreadsheet? No need to pinball between the different applications until you eventually find it, one simple search will scan all of your Google cloud storage.
As if this simple but vital upgrade wasn’t enough, they’ve also claimed that Springboard will provide recommendations and suggestions for “actionable information”. This suggests that we will see something equivalent to Google Now for our business accounts, where Google will begin to recognize search habits, appointments and requests within the text of your Apps for Works documents and turn them into unprompted recommendations.
Alongside the Springboard announcement was a pretty large update to another Apps for Work service: Sites. This tool allows Google business users to create intranet sites for collaboration and organization, and the update increases the functionality to include more dynamic design tools like automatic mobile optimization, drag and drop frames and live editing on the page. Unsurprisingly, it also showcases a new function to search across all company Apps for Work documents. Almost like a customizable version of Google Drive for your office.
Despite the announcement of these services, Google has refrained from providing demonstrations or screenshots as of yet. Although the Springboard and Sites updates are currently only available to early adopters, companies can sign up to join that group and try it out for themselves.
Interested in signing up to try it out? Or do you currently use the free, less equipped version of Google Apps and think it’s time to make the switch to Apps for Work? We’re experts in all things Google and want to show you what it can do for you -- send us your questions today.Published with permission from TechAdvisory.org. Source.

10 tools for efficient reputation marketing

10 tools for efficient reputation marketing

In today’s modern age, the speed in which your reputation can change almost as fast as the speed of light. For example, your reputation might be stellar one day and completely flop the next - meaning that striking a balance isn’t no walk in the park. In order your business to reach its peak, it’s important to understand how to utilize reputation marketing to establish much-needed consistency. Here are ten tools to help get you on your way:
ConsumerAffairs
Businesses can forge a strong online reputation and boost revenue with an array of advanced features. Namely, unpaid business plans along with third-party accreditation programs coupled with powerful software as a service (SaaS) platforms - offering companies various resources to convert customer engagement into cash.
BazaarVoice
Ideal for companies with deeper budgets, BazaarVoice extends the online marketing potential of customers’ voices to shopping portals, offline channels as well as natural search. Customers are also able to leave reviews, rating, questions and other customer-generated content on client websites which will then be shared on social media.
Better Business Bureau
Suitable for entrepreneurs and SMBs, not only does this non-profit group mediate and resolve customer-business disputes but also helps you to personally interact with customers - other networking services are also available at an affordable price.
Yotpo
The mechanism behind this ecommerce-oriented plug and play solution is that if you have made online purchases via Yotpo, after receiving them you will get an email asking you to review the product(s). This Mail After Purchase (MAP) provides more verified reviews since they are sent directly to the customer.
Cision
Focusing more on public relations, Cision allows your company to connect with over 1.6 million contacts and outlets, including influential journalists, bloggers and social influencers that would normally be inaccessible.
Percolate
Create campaigns, store files, create content and manage your business’s marketing efforts with Percolate. It takes into account all your details, target audience, brand identity and objectives, after which it provides a cross-channel marketing calendar that helps you plan ahead and eases the process of sharing content with consumers on social media, the Internet and other methods.
Reputation Loop
Similar to Yotpo, Reputation Loop primarily works by automatically emailing customers for product reviews but with this tool, additional features such as real-time reporting, review monitoring on Yelp and Google+ are at your brand manager's disposal.
TinyTorch
Utilizing social influencers and user-generated content (UGC) to build your online profile, TinyTorch is a social platform that allows brands to identify, monitor and manage their online presence. The tool helps you locate your most influential customers and redistribute their stories and photos across multiple marketing channels.
HootSuite
This social media management platform allows your business to monitor and sync all social media accounts onto one interface. HootSuite makes it easier to monitor customer feedback on their social media accounts and share positive reviews across multiple social media networks at once.
TrustPilot
TrustPilot is ideal for businesses looking for something simple to work with. Users get to leave business reviews on its website while offering both free and paid brand listings. It’s an easily-navigable site equipped with an assortment of analytic and engagement tools,
Building a credible and consistent brand reputation might not be easy, but it isn’t an impossible task to complete. Whether or not you have one, it’s never too late to start. Please contact us if you have any questions regarding the efficient tools that’ll help you get started on creating your own company’s reputation.Published with permission from TechAdvisory.org. Source.

Seven tips to Master Microsoft Excel

Seven tips to Master Microsoft Excel

One of the skills crucial to the success of businesses today is digital literacy. This isn’t the proficiency of reading and reciting gadget labels, but according to Cornell University, "the ability to find, evaluate, utilize, share, and create content using information technologies and the Internet." One of the first steps involves mastering Microsoft Excel. Here are seven tips that turns new users into power users in no time:
Easy as pie Charts
If you’d still like stakeholders to continue investing in your business, bombarding them with endless numbers and decimal points might not be the wisest thing to do. It might be better to compile the data into a comprehensive chart. Enter the Recommended Charts tool that offers a basic visuals that depict the latest data trends. More than one set of numbers? No problem, since you can insert multiple charts onto one sheet. After entering the data into the column headers, head to Insert > Chart > Chart Type and choose whichever one you’d like.
Conditional Formatting
This tool helps you highlight any points of interest within your dataset, for example, you are presenting the latest numbers on project efficiency - any numbers lower than 80% are highlighted in red, making it easier for everyone in the office to not only see but also understand the dataset. If red isn’t your favorite color, the formatting is fully-customizable. Select the cell, click Home > Conditional Formatting > Add and voila!
Quick Analysis
Lessen the time needed to sift through and compile numbers from small data sets while also reducing time needed to create charts. Select the data, then click on the icon in the bottom right corner and bring up the Quick Analysis menu - this comprises a variety of tools such as formatting, charts, tables, totals and Sparklines.
Autofill
After Excel picks up on the pattern within your data, Autofill fills in the other rows and columns for you. This saves you time by removing the need of having to manually enter row upon row of data. Just click and hold the lower-right column of the cell and drag the column the down.
Power View
After making yourself comfortable, allow this Microsoft Powerpoint-compatible data exploration and visualization tool to help decipher large datasets to create interactive, presentation-grade reports. With Power View, not only are you saving copious amounts of working time but also minimizing any human errors that could affect the accuracy of the report. For Excel 2013, click Insert > Report.
Pivot Tables
When it comes to data analysis, Pivot Tables might be one of the most powerful yet intimidating tools in Excel’s arsenal. Summarize large amounts of data in lists or tables without having to use a single formula. Head over to Insert > Pivot Tables and select the data range, then select the fields in the top-half of the right-hand sidebar to generate the table.
VLookUp
If you think using Excel was challenging, try working across multiple sheets and workbooks, now that’s a challenge. With the help of VLookUp, you can create reports and/or summaries by collating data from the multiple sheets. For example, sales professionals can pull information on item descriptions, prices, inventory etc. without having to endlessly wander between rows and columns. Start off by selecting the VLOOKUP formula in the formula menu, then enter the cell containing the reference number. Then enter the range of data you want to pull the data from, the column for the data point you’re looking and click either “True” or “False”.
It’s safe to say that Excel is one of the most commonly used business software on the market. And yet not everyone is able to fully utilize it. For any questions on the previously mentioned, or other features on Excel give us a call and allow us to help elevate your user status from beginner to pro.Published with permission from TechAdvisory.org. Source.

Build an Online Community for your Business

Build an Online Community for your Business

The word ‘Community’ is derived from the Latin term communitas meaning ‘things shared by many or all’, which hints at our innate desire to connect with others. With the Internet being such a powerful medium, connecting people regardless of their locations has never been easier. Imagine thousands and thousands of people that are genuinely interested in what your company does -- that level of attention would not only propel but possibly skyrocket your business to heights you didn’t think possible. But before running, we must first walk. Here are five tips for building an online community for your business:
Make sure your customers are passionate
The number one rule of online community is that it should be a place where like-minded people are genuinely interested in your brand and are able to engage, if that’s not the case, it won’t be any different from throwing a party that everyone ignored. Make sure you have brand appeal, pick up on vibes your customers are giving off and figure out what they really want. The size of your online community isn’t what’s important, customer’s annual revenue and genuine passion for your products play a much bigger role.
Loosen the reins
It’s an undeniable fact that you have put copious amounts of time and energy into building and managing your business - so you can’t help but develop an attachment to it. What business owners have to realize is that your company really belongs to your users. This is a difficult obstacle to overcome, but when you are still clinging on for dear life and discouraging open discussion, you’ve basically shot yourself in the foot. Several times.
Another rule to follow is NEVER delete a post (unless it’s spam), under no circumstances would you want to hide negative feedback. Online communities might be the reality check you’ve been looking for, so accept honest feedback with open arms.
Create a rich experience
Thriving communities are the ones that engage in numerous activities, the same can be said for online communities as well. An example to help put things in perspective is bird watching. Let's say one community only has support forums dedicated to basic subjects whereas the other community offers a feature request area that allow customers to give their thoughts on what they want to see next as well as a visual library on local species. Ensure that there’s always something for your community to do.
Invest in infrastructure
Dedicated team members and the right software are essential components required in taking on an online community - don’t pinch any pennies here. Growing the team and utilizing suitable tech resources are necessary steps that (although nerve-wracking) need to be taken. Entice customers further by tying up all the technological loose ends, make it easy-to-use and devoid of downtime.
Don’t stress over measurements
We live in a time where numbers hold immeasurable power and people expect dashboards to show trending activity constantly. It’s a fact that measuring the ROI of an online community is like trying to find a needle in a haystack. There is one way of measuring your community’s value, not with a measuring tape, but by looking at the number of posts.
If you're aiming to establish higher brand credibility, corporate integrity and customer loyalty but aren’t exactly sure how to go about it, just give us a call! We’ll help you with any questions you may have about building an online community for your business.Published with permission from TechAdvisory.org. Source.