Digital Marketing Training Course

Digital Marketing Training Course for Beginners

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Digital Marketing Training Course For Beginners Summary

 

Digital Marketing training course for beginners is a 4 weeks long Instructor-led and guided training with Practical Hands-On Lab exercises to be taught over 16 hours, 2 sessions per week, 2 hours per session.

  • This course is meant for beginners who would like to learn everything about Digital Marketing.
  • The medium of instruction is English.
  • All Published Ticket Prices are in US Dollars.

Digital Marketing Training Course For Beginners Schedule

 

Please choose from one of the dates in the table below to begin your enrollment :

Dates Weekly Schedule (US Pacific Time)* Price Add to Cart
Dec 6 to Dec 29 Mon/Wed 5:30 PM - 7:30 PM each day $394.00 Add to cart
Dec 7 to Dec 30 Tue/Thu 7:30 AM - 9:30 AM each day $394.00 Add to cart
Jan 8 to Jan 30 Sat/Sun 7:30 AM - 9:30 AM each day $394.00 Add to cart
Jan 10 to Feb 2 Mon/Wed 5:30 PM - 7:30 PM each day $394.00 Add to cart
Jan 11 to Feb 3 Tue/Thu 7:30 AM - 9:30 AM each day $394.00 Add to cart
Feb 5 to Feb 27 Sat/Sun 7:30 AM - 9:30 AM each day $394.00 Add to cart
Feb 7 to Mar 2 Mon/Wed 5:30 PM - 7:30 PM each day $394.00 Add to cart
Feb 8 to Mar 3 Tue/Thu 7:30 AM - 9:30 AM each day $394.00 Add to cart
Mar 14 to Apr 6 Mon/Wed 6:30 PM - 8:30 PM each day $394.00 Add to cart
Mar 15 to Apr 7 Tue/Thu 8:30 AM - 10:30 AM each day $394.00 Add to cart
Mar 19 to Apr 10 Wed/Sun 8:30 AM - 10:30 AM each day $394.00 Add to cart
*click on date/time hyperlink to add your location and find local date/time for first session
Dates and Weekly Schedule (US Pacific Time)* Price
Dec 6 to Dec 29
Mon/Wed 5:30 PM - 7:30 PM each day
$394.00
Enroll
Dec 7 to Dec 30
Tue/Thu 7:30 AM - 9:30 AM each day
$394.00
Enroll
Jan 8 to Jan 30
Sat/Sun 7:30 AM - 9:30 AM each day
$394.00
Enroll
Jan 10 to Feb 2
Mon/Wed 5:30 PM - 7:30 PM each day
$394.00
Enroll
Jan 11 to Feb 3
Tue/Thu 7:30 AM - 9:30 AM each day
$394.00
Enroll
Feb 5 to Feb 27
Sat/Sun 7:30 AM - 9:30 AM each day
$394.00
Enroll
Feb 7 to Mar 2
Mon/Wed 5:30 PM - 7:30 PM each day
$394.00
Enroll
Feb 8 to Mar 3
Tue/Thu 7:30 AM - 9:30 AM each day
$394.00
Enroll
Mar 14 to Apr 6
Mon/Wed 6:30 PM - 8:30 PM each day
$394.00
Enroll
Mar 15 to Apr 7
Tue/Thu 8:30 AM - 10:30 AM each day
$394.00
Enroll
Mar 19 to Apr 10
Wed/Sun 8:30 AM - 10:30 AM each day
$394.00
Enroll
*click on date/time hyperlink to add your location and find local date/time for first session

Course Objectives

 
  • Acquire a comprehensive knowledge of digital marketing
  • Learn Digital marketing tools and technologies
  • Learn branding and sales
  • Digital marketing tools
  • Online customer experience
  • Manage social media - Facebook, Twitter, LinkedIn, etc.

Features and Benefits

 
  • 4 weeks, 8 sessions, 16 hours of total Instructor-led and guided
    training
  • Training material, instructor handouts and access to useful
    resources on the cloud provided
  • Practical Hands-on Lab exercises provided
  • Training on Live Projects
  • Real-life Scenarios

Who should attend ?

 
  • Any Professionals who are interested to build their career in Digital Marketing.

Prerequisites

 
  • Anyone who is interested in learning Digital Marketing concepts such as SEO, Social Media, Google Ads, Email Marketing, Content Marketing & Affiliate Marketing
  • Basic Knowledge of Computers & Internet Browsing
  • Basics of Marketing.

Course Outline

 

Session -1

  • What is Traditional Marketing?
  • What is Digital Marketing?
  • Why Digital Marketing is the next big thing?
  • Opportunities in Digital Marketing
  • How to learn Digital Marketing and how to be an expert in that field?
  • What does Digital Marketing Include?
  • Brief about
  • Content Marketing
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media Marketing (SMM)
  • Email Marketing
  • Analytics
  • Conversion Rate Optimization (CRO)
  • Pay Per Click (PPC)
  • Sales Funnel, Lead Scoring and Lead Nurturing
  • Video Marketing
  • Influencer Marketing

Session - 2

  • Need for a Website?
  • Which kind of website should you make?
  • What is Domain?
  • How to choose a Domain Name?
  • What is Hosting?
  • Which Hosting should you be taking?
  • What is SSL?
  • Why is it important to use SSL?
  • Getting your own domain and hosting
  • Installing WordPress
  • Understanding WordPress from the basics

Session - 3

  • Searching for theme on WordPress
  • Installing plugins for your website
  • Understanding basics of Elementor
  • Start building your website

Session - 4

  • Understanding advance Elementor
  • Learn to make your website dynamic (adding motions, effects, etc.)
  • Setting up Google Analytics for your website
  • Learning Google Analytics and its advantages
  • Setting up Google Search Console
  • Learning Google Search Console and its advantages

Session - 5

  • What is SEO?
  • Why do we need Search Traffic?
  • Search Engine from a user perspective
  • How do search engine work
  • The search ecosystem (Platform, Business, Users)
  • Content Marketing and SEO
  • On-Page and Off-Page SEO
  • Writing Professional email for Off-Page SEO
  • Keyword & Keyword Research Tools
  • Offering SEO services as a freelancer

Session - 6

  • What is Email Marketing?
  • Learning about different Email Marketing Websites?
  • What is a Landing Page?
  • Landing Pages Best Practices
  • Creating Landing Pages and Funnels
  • Learn to send bulk personalize emails

Session - 7

  • Social Media Marketing using Facebook.
  • How to use Facebook?
  • Advantages of Facebook Groups and Pages
  • Elements of Good Post
  • Why should we be using Facebook Ads?
  • Creating your first Facebook Ad
  • Creating Basic ad using Ad Center
  • Understanding Audiences
  • Saved Audience
  • Custom Audience
  • Lookalike Audience
  • Creating advance ad using Ad Manager
  • Learning Facebook Pixels
  • How to record data using Facebook Pixel
  • Creating Custom Conversions.
  • What is Conversion Rate Optimization?

Session - 8

  • What is Search Engine Marketing?
  • Power of Google Ads
  • Getting the most traffic from Google
  • Understanding and creating Conversions
  • Creating Custom and Remarketing Audience
  • Creating your first Search Ad
  • Creating your first Video Ad (YouTube Ad)
  • Creating your first Display Ad
  • Google Ad Optimization
  • Google Ad for Affiliate Marketing

Refund Policy

 
  • 100% refund can be applied if request is initiated 24 hours before the 1st course session.
  • If a class is rescheduled/cancelled by the organizer, registered students will be offered a credit towards any future course or a 100% refund