Facebook Advertising, Facebook Marketing Training Course

Facebook Advertising, Facebook Marketing Training Course for Beginners

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Facebook Advertising, Facebook Marketing Training Course for Beginners Summary

Join us for a 16 hours Instructor-led Facebook Advertising and Facebook Marketing training course to be taught over 4 weeks, 8 sessions, 2 sessions per week, 2 hours per session.

  • All Published Ticket Prices are in US Dollars
  • The course will be taught in English language

Facebook Advertising and Facebook Marketing Training Course for Beginners Schedule

Please choose from one of the dates in the table below to begin your enrollment :

Dates Weekly Schedule (US Pacific Time)* Price Add to Cart
Dec 6 to Dec 29 Mon/Wed 5:30 PM - 7:30 PM each day $394.00 Add to cart
Dec 7 to Dec 30 Tue/Thu 7:30 AM - 9:30 AM each day $394.00 Add to cart
Jan 8 to Jan 30 Sat/Sun 7:30 AM - 9:30 AM each day $394.00 Add to cart
Jan 10 to Feb 2 Mon/Wed 5:30 PM - 7:30 PM each day $394.00 Add to cart
Jan 11 to Feb 3 Tue/Thu 7:30 AM - 9:30 AM each day $394.00 Add to cart
Feb 5 to Feb 27 Sat/Sun 7:30 AM - 9:30 AM each day $394.00 Add to cart
Feb 7 to Mar 2 Mon/Wed 5:30 PM - 7:30 PM each day $394.00 Add to cart
Feb 8 to Mar 3 Tue/Thu 7:30 AM - 9:30 AM each day $394.00 Add to cart
Mar 14 to Apr 6 Mon/Wed 6:30 PM - 8:30 PM each day $394.00 Add to cart
Mar 15 to Apr 7 Tue/Thu 8:30 AM - 10:30 AM each day $394.00 Add to cart
Mar 19 to Apr 10 Wed/Sun 8:30 AM - 10:30 AM each day $394.00 Add to cart
*click on date/time hyperlink to add your location and find local date/time for first session
Dates and Weekly Schedule (US Pacific Time)* Price
Dec 6 to Dec 29
Mon/Wed 5:30 PM - 7:30 PM each day
$394.00
Enroll
Dec 7 to Dec 30
Tue/Thu 7:30 AM - 9:30 AM each day
$394.00
Enroll
Jan 8 to Jan 30
Sat/Sun 7:30 AM - 9:30 AM each day
$394.00
Enroll
Jan 10 to Feb 2
Mon/Wed 5:30 PM - 7:30 PM each day
$394.00
Enroll
Jan 11 to Feb 3
Tue/Thu 7:30 AM - 9:30 AM each day
$394.00
Enroll
Feb 5 to Feb 27
Sat/Sun 7:30 AM - 9:30 AM each day
$394.00
Enroll
Feb 7 to Mar 2
Mon/Wed 5:30 PM - 7:30 PM each day
$394.00
Enroll
Feb 8 to Mar 3
Tue/Thu 7:30 AM - 9:30 AM each day
$394.00
Enroll
Mar 14 to Apr 6
Mon/Wed 6:30 PM - 8:30 PM each day
$394.00
Enroll
Mar 15 to Apr 7
Tue/Thu 8:30 AM - 10:30 AM each day
$394.00
Enroll
Mar 19 to Apr 10
Wed/Sun 8:30 AM - 10:30 AM each day
$394.00
Enroll
*click on date/time hyperlink to add your location and find local date/time for first session

Course Objectives

  • Facebook Marketing
  • Facebook Page
  • Facebook Ads
  • Facebook Algorithm
  • Facebook Ad tools
  • Facebook Ads Reporting

Features & Benefits

  • 16 Hours, 8 sessions, 4 weeks of total Instructor-led and guided training
  • Training material, instructor handouts and access to useful resources on the cloud provided
  • Practical Hands-on Lab exercises provided
  • Actual code and scripts provided
  • Real-life Scenarios.

Who can take Facebook Marketing, Facebook ads Training ?

  • Marketers, Internet, digital marketing professionals, media planners and buyers, small to medium business owners and those who are interested in facebook marketing and facebook ads.

Course Outline

1. Facebook Marketing

  • Facebook account setup
  • Personal account properties
  • Facebook business page setup
  • Competition analysis
  • Cover photo designing
  • How to increase Facebook Fans
  • Facebook marketing strategy (Calendar)
  • Page management options
  • Types of Posts and Statistics
  • Examples of Facebook Posts
  • User engagement metrics
  • Facebook Insights Tools
  • Facebook Groups
  • Facebook Apps creation

2. Introduction to Facebook Page

  • Facebook Introduction
  • Facebook Page Optimization
  • SEO Tips for your Facebook Page
  • How to Use Keywords in your Facebook Page Description
  • Facebook Options for Business
3. Facebook Algorithm

  • Introduction
  • Facebook Algorithm Today
  • Future of the Facebook News Feed

4. Facebook Advertising

  • What is Facebook Advertising
  • Objectives of Facebook Ads
  • Likes & Engagements Campaign
  • Clicks & Conversions Campaign
  • Ad sets & Audience
  • Advanced Audience Targeting
  • Bidding & Budget Settings
  • Designing FB ads
  • Conversion Tracking
  • Remarketing Audience
  • Remarketing Campaign
  • Reports Management
  • Business Manager
  • Advanced Facebook settings

5. Creating Your Facebook Ad

  • Introduction
5. Creating Your Facebook Ad (Continued)

  • Facebook Ad Manager
  • Create Your Facebook Ad
  • Facebook Ad Images and Text
  • Facebook Ad Review Process

6. Types of Facebook Ads

  • Lead Generation Ads
  • Remarketing/Retargeting Ads
  • Dynamic Ads
  • Instagram ads on Facebook
  • Advanced Instagram Guides
  • Local Business Ads on Facebook
  • Facebook Messenger
  • Messenger Chat Bots
  • Facebook Offers and Facebook Offer Ads
  • “Click to Call” or “Call Now” Facebook Ads

7. Facebook Tracking and Reporting

  • Introduction
  • Facebook Tracking
  • Facebook Analytics

Refund Policy

 
  • 100% refund can be applied if request is initiated 24 hours before the 1st course session.
  • If a class is rescheduled/cancelled by the organizer, registered students will be offered a credit towards any future course or a 100% refund