Google Ads Training Course

Google Ads Training Course for Beginners

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Google Ads Training Course For Beginners Summary

 

Google Ads training course for beginners is a 4 weeks long Instructor-led and guided training with Practical Hands-On Lab exercises to be taught over 16 hours, 2 sessions per week, 2 hours per session.

  • This course is meant for beginners who would like to learn everything about Google Ads.
  • The medium of instruction is English.
  • All Published Ticket Prices are in US Dollars.

Google Ads Training Course For Beginners Schedule

 

Please choose from one of the dates in the table below to begin your enrollment :

Dates Weekly Schedule (US Pacific Time)* Price Add to Cart
Dec 6 to Dec 29 Mon/Wed 5:30 PM - 7:30 PM each day $394.00 Add to cart
Dec 7 to Dec 30 Tue/Thu 7:30 AM - 9:30 AM each day $394.00 Add to cart
Jan 8 to Jan 30 Sat/Sun 7:30 AM - 9:30 AM each day $394.00 Add to cart
Jan 10 to Feb 2 Mon/Wed 5:30 PM - 7:30 PM each day $394.00 Add to cart
Jan 11 to Feb 3 Tue/Thu 7:30 AM - 9:30 AM each day $394.00 Add to cart
Feb 5 to Feb 27 Sat/Sun 7:30 AM - 9:30 AM each day $394.00 Add to cart
Feb 7 to Mar 2 Mon/Wed 5:30 PM - 7:30 PM each day $394.00 Add to cart
Feb 8 to Mar 3 Tue/Thu 7:30 AM - 9:30 AM each day $394.00 Add to cart
Mar 14 to Apr 6 Mon/Wed 6:30 PM - 8:30 PM each day $394.00 Add to cart
Mar 15 to Apr 7 Tue/Thu 8:30 AM - 10:30 AM each day $394.00 Add to cart
Mar 19 to Apr 10 Wed/Sun 8:30 AM - 10:30 AM each day $394.00 Add to cart
*click on date/time hyperlink to add your location and find local date/time for first session
Dates and Weekly Schedule (US Pacific Time)* Price
Dec 6 to Dec 29
Mon/Wed 5:30 PM - 7:30 PM each day
$394.00
Enroll
Dec 7 to Dec 30
Tue/Thu 7:30 AM - 9:30 AM each day
$394.00
Enroll
Jan 8 to Jan 30
Sat/Sun 7:30 AM - 9:30 AM each day
$394.00
Enroll
Jan 10 to Feb 2
Mon/Wed 5:30 PM - 7:30 PM each day
$394.00
Enroll
Jan 11 to Feb 3
Tue/Thu 7:30 AM - 9:30 AM each day
$394.00
Enroll
Feb 5 to Feb 27
Sat/Sun 7:30 AM - 9:30 AM each day
$394.00
Enroll
Feb 7 to Mar 2
Mon/Wed 5:30 PM - 7:30 PM each day
$394.00
Enroll
Feb 8 to Mar 3
Tue/Thu 7:30 AM - 9:30 AM each day
$394.00
Enroll
Mar 14 to Apr 6
Mon/Wed 6:30 PM - 8:30 PM each day
$394.00
Enroll
Mar 15 to Apr 7
Tue/Thu 8:30 AM - 10:30 AM each day
$394.00
Enroll
Mar 19 to Apr 10
Wed/Sun 8:30 AM - 10:30 AM each day
$394.00
Enroll
*click on date/time hyperlink to add your location and find local date/time for first session

Course Objectives

 
  • Basics of Advertising on Google.
  • Pay Per Click (PPC) Campaign
  • AdWords and keywords.
  • Google ad conversion and conversion tracking
  • Display Ads
  • Remarketing
  • Mobile Ads

Features and Benefits

 
  • 4 weeks, 8 sessions, 16 hours of total Instructor-led and guided
    training
  • Training material, instructor handouts and access to useful
    resources on the cloud provided
  • Practical Hands-on Lab exercises provided
  • Training on Live Projects
  • Real-life Scenarios

Who should attend ?

 
  • Any Professionals who are interested to build their career in Google Ads.

Prerequisites

 
  • Computer System
  • Basics of Computer
  • Basics of Internet

Course Outline

 

1. Introduction to Google Ads

  • Overview of Google Ads
  • Account Setup
  • Billing Methods
  • Old Version vs. New version
  • Google Ads Interface Tour
  • Basic Google ads Terminology
  • Recent updates in Google Ads
  • Account structure in Google Ads
  • Account Limits

2. Pay Per Click Campaign

  • Types of Campaigns
  • Defining the objective of the campaign
  • Location Targeting
  • Language Settings
  • Google Partners
  • Bidding Strategies
  • Defining the Budget
  • Ad Scheduling
  • Ad delivery and Ad Rotation

3. AdGroups and Keywords Setup

  • What is Ad Group?
  • How to set up Ad Groups
  • Keyword Research
  • Keyword Match Types
  • Broad Match
  • Broad Match Modifier
  • Phrase Match
  • Exact Match
  • Negative Match
  • Keyword Planner Tool
  • Creating a Plan with Estimations
  • Adding Keywords to Ad Groups

4. Ad Formats and Guidelines

  • Types of Ads
  • Expanded Ad Format
  • Responsive Ad Format
  • Call Only Ad
  • Structure of Ad
  • Elements of Effective Ads
  • Writing the Ad Copy
  • Final URL of Ad
  • URL Options
  • Mobile URL Option
  • Best and Worst Ads Examples
  • Google Ads Guidelines
  • Copyrights & Trademark Guidelines

5. Google Ads Auction and Bidding

  • What is Ads Auction
  • What is Ad Rank
  • What is Quality Score
  • How to improve Quality Score
  • Improving Ad Relevance
  • Improving Landing Page Experience
  • Improving the CTR
  • What is Actual CPC?
  • How QS affects the Cost?
  • Types of CPC’s
  • Bidding Strategies
  • Auction Insights Tool

6. Ad Extensions

  • Sitelinks Extension
  • Callout Extension
  • Structured Snippet
  • Call Extension
  • Message Extension
  • Location Extension
  • Affiliate Location Extension
  • Price & Promotion Extension
  • App Extension
  • Automated Extensions

7. Conversion Tracking

  • What is Conversion
  • Types of Conversions
  • Website Conversion
  • App Conversion
  • Call Conversion
  • Offline Conversions
  • Implementation Conversion Tracking
  • Practical Case Study
  • Analyzing Conversion Reports
  • ROI Calculation

8. Campaign Reports Analysis

  • Key Performance Indicators (KPIs)
  • Different Levels of Data Analysis
  • Segmenting Data
  • Filtering Data
  • Column Customization
  • Search Terms Report
  • Auction Insights Report
  • Keyword Reports
  • Automated Rules
  • Dimensions Report

9. Display Ads Campaign

  • What is Display Ads
  • Objectives of Display Campaign
  • Bidding Strategies
  • Budget Settings
  • Audience Targeting Methods
  • Demographic Targeting
  • Content-based Targeting
  • Automated Targeting
  • Types of Ad Formats
  • Creating Custom Ads
  • Conversion Tracking
  • Gmail Ads
  • Creating a Gmail Ads Campaign

10. Remarketing Campaign

  • What is Remarketing
  • How to build audience list
  • Types of Remarketing Audience
  • Website audience
  • App Audience
  • Customer List
  • Custom Remarketing List
  • Create a Remarketing Campaign
  • Remarketing Ads
  • Conversion Tracking
  • Common troubleshooting issues.
  • Measuring Results of Campaign

11. Video Marketing with YouTube

  • Why video marketing?
  • Setting a Video Campaign
  • The objective of Video marketing
  • Instream Ads
  • Discovery Ads
  • YouTube Targeting options
  • Bidding Types
  • Type of YouTube Ads
  • Creating a YouTube Ad
  • Remarketing Lists on YouTube
  • Reporting and Analysis

12. Mobile Marketing Campaign

  • Why Mobile marketing
  • Types of Mobile marketing campaigns
  • Creating Universal app campaign
  • Bidding Strategies
  • Location & Budget settings
  • Ad Formats
  • Conversion Tracking
  • Reports

13. Google Ads Tools

  • Overview of Workflows
  • Email Alerts
  • Tasks
  • Field Updates
  • Outbound Messages
  • Time Dependent Workflow Actions
  • Order of Execution
  • Approval Process Definition
  • Dynamic Approval Process
  • Multi-Step Approval Process
  • Parallel Approval Process
  • Approval Process Actions
  • Real Time Scenarios

Refund Policy

 
  • 100% refund can be applied if request is initiated 24 hours before the 1st course session.
  • If a class is rescheduled/cancelled by the organizer, registered students will be offered a credit towards any future course or a 100% refund