SEO Training Course

SEO Training Course for Beginners Summary

 

SEO training course for beginners is a 4 weeks long Instructor-led and guided training with Practical Hands-On Lab exercises to be taught over 16 hours, 2 sessions per week, 2 hours per session.

  • This course is meant for beginners who would like to learn everything about SEO.
  • The medium of instruction is English.
  • All Published Ticket Prices are in US Dollars.

SEO Training Course for Beginners Schedule

 

Please choose from one of the dates in the table below to begin your enrollment :

Dates Weekly Schedule (US Pacific Time)* Price Add to Cart
Dec 6 to Dec 29 Mon/Wed 5:30 PM - 7:30 PM each day $394.00 Add to cart
Dec 7 to Dec 30 Tue/Thu 7:30 AM - 9:30 AM each day $394.00 Add to cart
Jan 8 to Jan 30 Sat/Sun 7:30 AM - 9:30 AM each day $394.00 Add to cart
Jan 10 to Feb 2 Mon/Wed 5:30 PM - 7:30 PM each day $394.00 Add to cart
Jan 11 to Feb 3 Tue/Thu 7:30 AM - 9:30 AM each day $394.00 Add to cart
Feb 5 to Feb 27 Sat/Sun 7:30 AM - 9:30 AM each day $394.00 Add to cart
Feb 7 to Mar 2 Mon/Wed 5:30 PM - 7:30 PM each day $394.00 Add to cart
Feb 8 to Mar 3 Tue/Thu 7:30 AM - 9:30 AM each day $394.00 Add to cart
Mar 14 to Apr 6 Mon/Wed 6:30 PM - 8:30 PM each day $394.00 Add to cart
Mar 15 to Apr 7 Tue/Thu 8:30 AM - 10:30 AM each day $394.00 Add to cart
Mar 19 to Apr 10 Wed/Sun 8:30 AM - 10:30 AM each day $394.00 Add to cart
*click on date/time hyperlink to add your location and find local date/time for first session
Dates and Weekly Schedule (US Pacific Time)* Price
Dec 6 to Dec 29
Mon/Wed 5:30 PM - 7:30 PM each day
$394.00
Enroll
Dec 7 to Dec 30
Tue/Thu 7:30 AM - 9:30 AM each day
$394.00
Enroll
Jan 8 to Jan 30
Sat/Sun 7:30 AM - 9:30 AM each day
$394.00
Enroll
Jan 10 to Feb 2
Mon/Wed 5:30 PM - 7:30 PM each day
$394.00
Enroll
Jan 11 to Feb 3
Tue/Thu 7:30 AM - 9:30 AM each day
$394.00
Enroll
Feb 5 to Feb 27
Sat/Sun 7:30 AM - 9:30 AM each day
$394.00
Enroll
Feb 7 to Mar 2
Mon/Wed 5:30 PM - 7:30 PM each day
$394.00
Enroll
Feb 8 to Mar 3
Tue/Thu 7:30 AM - 9:30 AM each day
$394.00
Enroll
Mar 14 to Apr 6
Mon/Wed 6:30 PM - 8:30 PM each day
$394.00
Enroll
Mar 15 to Apr 7
Tue/Thu 8:30 AM - 10:30 AM each day
$394.00
Enroll
Mar 19 to Apr 10
Wed/Sun 8:30 AM - 10:30 AM each day
$394.00
Enroll
*click on date/time hyperlink to add your location and find local date/time for first session

Course Objectives

 
  • Role of SEO in Web Design and Web Development
  • Learn the foundations of SEO
  • On-page optimizations
  • Off-page optimizations
  • SEO Performance Reporting
  • SEO and Content Creation
  • SEO and Content marketing
  • Social Media and SEO

Features and Benefits

 
  • 4 weeks, 8 sessions, 16 hours of total Instructor-led and guided training
  • Training material, instructor handouts and access to useful resources on the cloud provided
  • Practical Hands-on Lab exercises provided
  • Training on Live Projects
  • Real-life Scenarios

Who should attend ?

 
  • Marketers, Internet, digital marketing professionals, media planners and buyers, small to medium business owners and those who are interested in organically improving website ranking.

Prerequisites

 
  • Basic Knowledge of Computers & Internet Browsing,
  • Basics of Marketing.

Course Outline

 

1. Introduction to Search Engine Optimization

  • The Evolution of Search Results
  • How does SEO work?
  • Benefit of SEO
  • Difference between SEO, SEM, and SMM
  • Google Search Architecture
  • Ranking methodology
  • Understanding the SERP and Search Operators
  • Search algorithm updates
  • The current state of SEO

2. Developing a Keyword Strategy

  • Understanding User Intent
  • Developing a Keyword Strategy
  • Competition vs Conversion
  • Keyword Tools
  • Keyword Tactics
  • Exercise: Keyword Discovery Process
  • What is Keyword Research
  • Business analysis process
  • Types of Keywords
  • Keyword Research Methodology
  • Google Keyword Planner Tool
  • Advanced Keyword Planning guide
  • Paid Keyword Tools
  • Keyword generation ideas
  • Competition Analysis
  • Competitor Metrics
  • Finalizing the Keywords List
  • Exercise: Keyword Discovery Process
3. On-Page SEO

  • What are the Variable?
  • Rich Snippets
  • Pairing Keywords to Pages
  • Tactics to Avoid
  • Google website guidelines
  • Fundamental On-page Factors
  • Domain Name Optimization
  • URL Optimization
  • Title Tag Optimization
  • Meta Tags Optimization
  • Headings & Footer Optimization
  • SEO Content Writing
  • Anchor Links Optimization
  • Image Tag Optimization
  • Sitemaps Optimization
  • Robot.txt and its importance
  • URL Redirecting Techniques
  • Canonical Links
  • Rich Snippets (Schema)
  • One Box Answer Optimization
  • Exercise: On-Page Optimization

4. Content Strategies

  • Creating Power Pages
  • Lansing, MI
  • Auditing Content
  • Formatting for Readability
  • Exercise: Content Process

5. Off-Page SEO

  • Introduction to Offsite Optimization
  • Google Link building guidelines
  • Important factors of Link Building
  • Types of Linking Methods
  • Links Analysis Tools
  • Directories Submissions
  • Local Business Listing
  • Classified Posting
  • Generating Links from QA sites
  • Guest Blogging and commenting
  • Press Releases
  • Social Media Links
  • Document Sharing Links

6. Social Media for SEO

  • What are the Social Signals?
  • Social Media Optimization
  • Reviews
7. Monitoring your SEO Efforts

  • Insight Tools
  • Common Reports and Metrics

8. SEO Performance reporting

  • Website Position Analysis
  • Website Monthly Reports
  • Google Analytics Reports
  • Search Console Keyword Reports
  • Link Building Reports
  • Competitor Reports
  • Paid Tools for monitoring SEO campaigns

Refund Policy

 
  • 100% refund can be applied if request is initiated 24 hours before the 1st course session.
  • If a class is rescheduled/cancelled by the organizer, registered students will be offered a credit towards any future course or a 100% refund