Social Media Marketing Training Course

Social Media Marketing Training Course For Beginners

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Social Media Marketing Training Course For Beginners Summary

 

Social Media Marketing Training Course For Beginners is a 4 weeks long Instructor-led and guided training with Practical Hands-On Lab exercises to be taught over 16 hours, 2 sessions per week, 2 hours per session.

  • The medium of instruction is English.
  • All Published Ticket Prices are in US Dollars.

Social Media Marketing Training Course For Beginners Schedule

 

Please choose from one of the dates in the table below to begin your enrollment :

Dates Weekly Schedule (US Pacific Time)* Price Add to Cart
Dec 6 to Dec 29 Mon/Wed 5:30 PM - 7:30 PM each day $394.00 Add to cart
Dec 7 to Dec 30 Tue/Thu 7:30 AM - 9:30 AM each day $394.00 Add to cart
Jan 8 to Jan 30 Sat/Sun 7:30 AM - 9:30 AM each day $394.00 Add to cart
Jan 10 to Feb 2 Mon/Wed 5:30 PM - 7:30 PM each day $394.00 Add to cart
Jan 11 to Feb 3 Tue/Thu 7:30 AM - 9:30 AM each day $394.00 Add to cart
Feb 5 to Feb 27 Sat/Sun 7:30 AM - 9:30 AM each day $394.00 Add to cart
Feb 7 to Mar 2 Mon/Wed 5:30 PM - 7:30 PM each day $394.00 Add to cart
Feb 8 to Mar 3 Tue/Thu 7:30 AM - 9:30 AM each day $394.00 Add to cart
Mar 14 to Apr 6 Mon/Wed 6:30 PM - 8:30 PM each day $394.00 Add to cart
Mar 15 to Apr 7 Tue/Thu 8:30 AM - 10:30 AM each day $394.00 Add to cart
Mar 19 to Apr 10 Wed/Sun 8:30 AM - 10:30 AM each day $394.00 Add to cart
*click on date/time hyperlink to add your location and find local date/time for first session
Dates and Weekly Schedule (US Pacific Time)* Price
Dec 6 to Dec 29
Mon/Wed 5:30 PM - 7:30 PM each day
$394.00
Enroll
Dec 7 to Dec 30
Tue/Thu 7:30 AM - 9:30 AM each day
$394.00
Enroll
Jan 8 to Jan 30
Sat/Sun 7:30 AM - 9:30 AM each day
$394.00
Enroll
Jan 10 to Feb 2
Mon/Wed 5:30 PM - 7:30 PM each day
$394.00
Enroll
Jan 11 to Feb 3
Tue/Thu 7:30 AM - 9:30 AM each day
$394.00
Enroll
Feb 5 to Feb 27
Sat/Sun 7:30 AM - 9:30 AM each day
$394.00
Enroll
Feb 7 to Mar 2
Mon/Wed 5:30 PM - 7:30 PM each day
$394.00
Enroll
Feb 8 to Mar 3
Tue/Thu 7:30 AM - 9:30 AM each day
$394.00
Enroll
Mar 14 to Apr 6
Mon/Wed 6:30 PM - 8:30 PM each day
$394.00
Enroll
Mar 15 to Apr 7
Tue/Thu 8:30 AM - 10:30 AM each day
$394.00
Enroll
Mar 19 to Apr 10
Wed/Sun 8:30 AM - 10:30 AM each day
$394.00
Enroll
*click on date/time hyperlink to add your location and find local date/time for first session

Course Objectives

 
  • What is Social Media Marketing
  • Facebook Marketing
  • Instagram Marketing
  • Twitter marketing
  • YouTube Marketing
  • LinkedIn Marketing
  • Pinterest Marketing
  • Social Media Management Tools

Features and Benefits

 
  • 4 weeks, 8 sessions, 16 hours of total Instructor-led and guided
    training
  • Training material, instructor handouts and access to useful
    resources on the cloud provided
  • Practical Hands-on Lab exercises provided
  • Actual code and scripts provided
  • Real-life Scenarios

Who should attend ?

 
  • Marketers, Internet, digital marketing professionals, media planners and buyers, small to medium business owners and those who are interested in social media marketing.

Prerequisites

 
  • Absolute Beginners. No prior experience is necessary.

Course Outline

 

1. Introduction to Social Media

  • Social Media Marketing (SMM)
  • Social Media Optimization (SMO)
  • Social Media Statistics
  • Why use Social Media Marketing
  • Benefits of Social Media
  • Building Social Media Strategy
  • Social media marketing objectives
  • How big brands use SMM
  • Case studies of Brands
  • Impact of Social Media on SEO

2. Facebook Marketing

  • Facebook account setup
  • Personal account properties
  • Facebook business page setup
  • Competition analysis
  • Cover photo designing
  • How to increase Facebook Fans
  • Facebook marketing strategy (Calendar)
  • Page management options
  • Types of Posts and Statistics
  • Examples of Facebook Posts
  • User engagement metrics
  • Facebook Insights Tools
  • Facebook Groups
  • Facebook Apps creation

3. Facebook Advertising

  • What is Facebook Advertising
  • Objectives of Facebook Ads
  • Likes & Engagements Campaign
  • Clicks & Conversions Campaign
  • Ad sets & Audience
  • Advanced Audience Targeting
  • Bidding & Budget Settings
  • Designing FB ads
  • Conversion Tracking
  • Remarketing Audience
  • Remarketing Campaign
  • Reports Management
  • Business Manager
  • Advanced Facebook settings

4. Twitter Marketing

  • What is Twitter
  • Create a Twitter profile
  • Profile Settings
  • Twitter graphics design
  • Types of Post
  • Posting Strategy for Twitter
  • How to use Hashtags
  • Trending Hashtags
  • Engagement Metrics & Twitter Analytics
  • Twitter Ads 
  • Objectives in Twitter Ads

4. Twitter Marketing (Contd.)

  • Selecting Target Audience
  • Creating Ads
  • Budget & Bid Settings
  • Conversion Tracking
  • Remarketing Strategy
  • Reports Analysis

5. YouTube Marketing

  • What is Video Marketing
  • Statistics of Video Marketing
  • Creating a YouTube Channel
  • Customizing the YouTube Channel
  • Create a video marketing strategy
  • Viral video examples
  • Types of Video Posts
  • How to create YouTube Videos
  • How to Rank YouTube Videos on top
  • Custom settings in videos
  • YouTube Engagement Metrics
  • Increasing Subscribers
  • End Screens & Cards
  • How to use Playlists
  • Understanding copyrights and spam
  • YouTube Creator Studio
  • In-depth Statistics Analysis
  • YouTube Tools & Plugins

6. LinkedIn Marketing

  • What is LinkedIn?
  • Benefits of LinkedIn Network
  • Create a LinkedIn profile
  • Optimizing the profile
  • Skills and Endorsements
  • Recommendations in LinkedIn
  • Creating new connections
  • Posting content in the profile
  • LinkedIn Groups
  • Finding Jobs in Linkedin
  • Creating a LinkedIn company page
  • Customization of page
  • Posting in LinkedIn Page
  • Advertising in LinkedIn
  • Types of Ad Campaign
  • Targeting Options
  • Bidding & Budget
  • Reports Analysis

7. Instagram Marketing

  • What is Instagram
  • Instagram statistics
  • How Brands use Instagram
  • Popular Instagram topics
  • Creating an Instagram Account
  • Tour of Instagram App
  • Content strategy for Instagram
  • Types of Content

7. Instagram Marketing (Contd.)

  • Post Designing
  • How to use Stories?
  • How to use Hashtags?
  • Engagement Metrics
  • What is IG TV?
  • How to use IG TV?
  • Instagram Ads
  • Objectives of Instagram Ads
  • Reports & Analysis

8. Pinterest Marketing

  • What is Pinterest?
  • How brands use Pinterest
  • Creating a Pinterest Account
  • Customizing the Profile
  • Pinterest Pins Strategy
  • Boards on Pinterest
  • How to Create Pins
  • Pinterest Plugins
  • Custom Dimensions
  • Generating Engagements
  • Using Info Graphics
  • Integrating Pinterest in Site
  • Engagement Metrics for Pins
  • Pinterest Analytics
  • Pinterest Ads

9. Quora Marketing

  • Introduction to Quora
  • Benefits of Quora Marketing 
  • Creating Personal Quora Account
  • Profile Setup Guidelines
  • Quora Account Policies
  • Following Topics
  • Follow & connect with Contacts
  • Writing Answers on Quora
  • How to Engage with Users
  • Quora Engagement Metrics
  • Quora Analytics
  • Creating Quora Business Page
  • Answering questions as business
  • Quora advertising
  • Types of Quora Campaigns
  • Reports & Analysis

10. Social Media Management Tools

  • How to Automate Social media
  • Benefits of Automation
  • Top social media tools
  • How to use Buffer App
  • How to use Hoot Suite
  • Image Editing Tools
  • Reporting Tools

Refund Policy

 
  • 100% refund can be applied if request is initiated 24 hours before the 1st course session.
  • If a class is rescheduled/cancelled by the organizer, registered students will be offered a credit towards any future course or a 100% refund